R U B Y . N Z F W . 1 2 .


There are just so many things I love about Ruby that it's taken me over three weeks to finish this post. For some reason I found it too daunting to try and write how I felt about this show in just a few paragraphs. Will I do it enough justice? Why didn't I take more photos? Oh god is that shot out of focus? But at the end of the day a photo says a thousand words so I'm sure you can see why I'm absolutely smitten with Ruby's AW 11/12 collection. Titled "Capital City", Ruby's playful new collection has been described as "futuristic, psychedelic, tribal wears" with "a definite nod to the future" by NZFW. Covering everything from beautifully tailored jackets, to slouchy knitwear, to silk evening dresses and printed pants, skirts and jumpsuits. This collection was definitely given a quirky and futuristic edge when metallic clutches, boots and platform heels accompanied Aztec inspired and geometric prints in a colour palette of orange, blue, green and yellow. What I loved most about this collection is if you pulled apart each look you have incredibly versatile and wearable pieces. Yet worn all together with bright colours, clashing prints and a touch of metallic, you have a show stopping look that you wouldn't have necessarily put together in the first place. Ruby held that element of surprise and I just cannot wait to see what their designer, Deanna Didovich, does next.

Below is short video of Ruby's new sister label called Liam. Liam made it's beautiful debut the very same day and will be replacing Ruby's previous line, Madame Hawke. A little more sophisticated and sexy, Liam is full of clean lines, tailored suits and chic, timeless pieces for the mature Ruby customer. Add some black patent brogues, preppy styling and bright pops of colour and you instantly have my seal of approval! A big congratulations to Emily and Deanna for a stunning and inspiring show. Hands down my favourite show of the entire week.

30 comments:

  1. That Ruby collection is perfect!

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  2. Such a gorgeous mix of pieces,, You summed it up perfectly x

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  3. Such a gorgeous mix! You summed it up perfectly x

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  4. Such a gorgeous mix! You summed it up perfectly x

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  5. Such a gorgeous mix! You summed it up perfectly x

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  6. I love every single piece. And how the show was put together! :)

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  7. Enthralled with the earth tones in this collection, as well as the splash of metallics here and there.

    www.TheFancyTeacup.com

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  8. gorgeous collection! adore the metallic touch!

    Bises,
    monkeyshines
    http://monkeyshines-monkeyshines.blogspot.com/

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  9. Wow... that purple dress <3
    I love your video as well. Did you shoot the footage?

    -merreg

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  10. I LOVED THIS ONE..
    XX
    HTTP://WWW.MONEASYWARDROBE.COM

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  11. The furry lilac jumper is so chic, and comfortable looking! I also adore the dusky rose dress, very Aphrodite.

    witchhare.blogspot.com/

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  12. UMM RUBY i need those mustard boots. Every look was so fantastic. Chunky.

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  13. Love the yellows and oranges. So dramatic, really.
    ps, http://amandamantes.blogspot.com !

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  14. AMAZING!!!
    <3

    Fashion Philosophy
    www.fashionphilosophy.net

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  15. This collection is amazing! Love the prints and knits. Craving for the knit on the third picture. Perfection.

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  16. love the video <3

    http://whatashenanigan.blogspot.com/

    xxxx

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  17. Knits and palazzos...the perfect Fall statement! Loving this entire collection!

    xo-Julie
    Peace. Love. LOL!

    Haute Khuuture Blog

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  18. j'adore the yellow boots!
    http://lavraiecharlotte.blogspot.com/

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  19. Coming from NZ it makes me proud to know that Ruby and Liam are home grown, the colours and fabrics work perfectly ahhh favourite label by far!
    Imogen x

    www.imogenchloe.blogspot.com

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  20. graet show!!

    mechanicalgirlstyle.blogspot.com

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  21. absolutely amazing! i'm in love with this! :)

    xx

    natalieoffduty.blogspot.com

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  22. Love this! So much wonderful colour, so many wearable pieces. I've always loved Ruby too, they have such a fun, playful vibe. I can imagine going for long walks through some far off magical forest and picnics in the sun!

    -Laura x
    http://wrinkleintimevintage.blogspot.com

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  23. What a fabulous line...you did it great justice!

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  24. Now THIS is a fresh take on spring fashion!

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  25. Your photos are amazing. Glad you waited this long to post, because now I'm in love all over again! Even though its the beginning of summer, I can't wait for winter so I can get my hands on this collection!

    youngredviolets.blogspot.com

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  26. Lovin all the colors and the prints and pattern :)

    Kaye
    Fashion Blogger
    http://thestyleflux.blogspot.com

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  27. Amazing collection. I would love each piece in my wardrobe.

    Christie

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