L O N E L Y H E A R T S . N Z F W . 1 2 .










When I arrived at the Lonely Hearts show I was greeted with one of the longest lines I saw at NZFW. It seemed nearly anyone and everyone was there so I wasn't surprised when I heard even people with invitations didn't make it in due to a bursting full house. Lonely Hearts is easily one of New Zealand's most loved fashion labels and one I've been following for quite some time, so to be seeing their collection from the front row was quite an amazing feeling.

Launched in 2003 by Helene Morris and Steve Ferguson, Lonely Hearts can be described as "that indefinable clash of feminine vs masculine. It has its serious side but always maintains a sense of fun; you'll always find subversive versions of Helene and Steve's pop culture experiences running through their pieces". This was clearly evident in Lonely's new AW 11/12 collection when simple and feminine pieces clashed with a darker Gothic look and cool, edgy styling. Staying true to an Autumn colour palette I saw sheer fabrics, pleats, florals and leather being offered in delicious shades of burgundy, beige, blue, gold, grey and red. Leather jackets, baseball caps and red and black leather chokers reinforced the rebellious and youthful nature of the Lonely Hearts brand. Especially when models were walking down the catwalk to Prodigy's 'Smack my Bitch Up'. Loved how Lonely Hearts incorporated their "Lonely" by Lonely Hearts lingerie line into the show by pairing delicate lace bras and underwear with open leather jackets or cut out tops and dresses. A clever balance of feminine and masculine with a sexy and highly desirable end result, this was a show that well deserved it's excited and full crowded house.

20 comments:

  1. YAY your blog is working again. So glad. I would be terrified if something happened to mine. Amazing photos too can't wait to see more from your NYFW trip and such!
    xx http://opinionslave.blogspot.com
    / twitter: @opinionslave

    ReplyDelete
  2. ALL THE CUTOUTS! OH MY LOVE LOVE LOVE.

    xo zebra and meerkat

    ReplyDelete
  3. I love the makeup on the models

    <3

    hurnrningbird.blogspot.com

    ReplyDelete
  4. Hi there!

    just discovered your blog from the sydney girl :) I love all the cutouts we're still seeing here!

    xx Heather

    ReplyDelete
  5. That stripy jumper is amazing!xx
    http://jessamynread.blogspot.com

    ReplyDelete
  6. I'm in love with that cutout blouse thats worn over the dress in the second outfit. I have a bit of an obsession with cowl/drape detailing.

    http://www.justonemoree.blogspot.com/

    ReplyDelete
  7. Glad to see you're back up and running!

    I love it when collections actually do reflect the design aesthetic that the designer claims to have. As I was looking through these photos I was thinking there was a definite sense of femininity with a hint of bad ass tomboy thrown in. Love all the colours, love the floaty fabrics. Love it all!

    -Laura x
    http://wrinkleintimevintage.blogspot.com

    ReplyDelete
  8. The designers are amazing :)The whole colection is adorable!

    http://thevintageheart-molly.blogspot.com/

    ReplyDelete
  9. amazing pics!
    <3

    Fashion Philosophy
    www.fashionphilosophy.net

    ReplyDelete
  10. Adore the blue pleats & maxis..love Lonely Hearts..So nice to have you back too!

    A x

    ReplyDelete
  11. Love this and your blog also!

    http://poisegallery.blogspot.com/

    ReplyDelete
  12. The collection is a such a lovely mixture of all things demure, sultry, and retro chic.

    www.TheFancyTeacup.com

    ReplyDelete
  13. that red shearling jacket is amazing!

    http://jas-tidbits.blogspot.com/

    ReplyDelete
  14. This is an impressive collection. I like the balance between tough and soft; the leather chokers and light, flowing fabrics.

    witchhare.blogspot.com/

    ReplyDelete
  15. I agree with @Jas, the red jacket is fabulous!

    ReplyDelete
  16. Love the sporty chic vibe of the collection, great designs!

    Kaye
    Fashion Blogger
    http://thestyleflux.blogspot.com

    ReplyDelete
  17. Man, its so annoying that the show was full to bursting yet the curly haired blonde in the front row couldn't even appreciate it enough to get off her silly pink phone! What I wouldn't have given to have taken her place!

    ReplyDelete