Showing posts with label campaigns. Show all posts
Showing posts with label campaigns. Show all posts

B E T T S . B E A U T Y .

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(Stylist/Model: Nicole Warne, Photographer: Zanita Whittington, Hair & Make Up: Vanessa Collins)


A few months ago Zanita and I collaborated on a new spring/summer campaign for Australian shoe retailer Betts. The campaign revolved around a colour blocking theme which I styled and modeled, whilst Zanita worked her magic behind the lends once again. Candy coloured pumps, bright two toned wedges and chunky platforms packed a punch in Betts new summer range and made this campaign a breeze to shoot. This was actually the project that started my full on colour on colour phase which you can see is something I'm still going through months later. I love how Australian brands like Betts and Bonds are embracing, supporting and encouraging the blogging community and I couldn't be more grateful for this wonderful opportunity. Like always, it was like mixing business with pleasure shooting with Zanita again and I even picked up the 'slightly concerned' and 'half surprised' look this time round. As well as a lovely little feature in one of our national newspapers, The Sunday Telegraph (pictured above).

Betts are also running a styling contest over on their Facebook Page where you have the chance of winning a $5,000 shopping spree with Westfield! All you have to do to enter is submit a photo here of your most stylish outfit with your Betts shoes and get your friends to 'like' your look. The girls with the most likes will make the finals and the winner will be chosen in a weeks time by none other than Vogue photographer Candice Lake. I thought I'd choose my favourite 6 styles to provide a little inspiration for you all. I have a feeling this summer is going to be our biggest and brightest yet!
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F E E L . T H E . C O L O U R .







A few weeks ago Bonds commissioned 5 Australian bloggers to star in their new summer campaign called "Feel The Colour". The brief was.. well, brief, and we were given complete creative freedom to interpret it however we pleased. Bonds are known for their iconic basics and briefs and have just released their new Microfiber and Mesh Hipster range in an array of bright and bold colours for summer. I wanted to stay true to the Bonds so I kept the styling extremely simple and focused on creating a mood instead by trying to capture natural action shots. I basically spent the day jumping, leaping and rolling around the grass in my underpants (which wasn't as awkward as I thought it would be), often forgetting we were shooting because I was laughing too much or trying to stop 21 helium balloons from floating away. After working on a few things together it's become second nature to shoot with Zanita and I'm constantly learning something new every time we do. I love the natural shots she's captured here and now you all can finally see what I look like when I'm smiling!

Bonds gave us a few meters of their new fabric to play with and I absolutely love how slinky and smooth the Microfiber feels on your skin, which I made into a billowing maxi skirt that caught the wind perfectly. The textured mesh is available in bright neon colours and I felt instantly happier by wearing it, even if it was hiding underneath my clothes that no one else could see. When I think of Bonds I think of young, fun, colourful and playful campaigns so I hope mine is something along those lines too. Special thank to Bonds for having me on board. I grew up wearing Bonds and have always been a boy leg kind of girl. Definitely feeling the colour for Spring/Summer!

All underwear and fabric: Bonds
Knitted Pink Jumper: Ruby
Red Blazer: Zara
All other pieces: Gary Pepper Vintage
Nail Polish: Bloom x Sass & Bide

G E N E R A L P A N T S .




So here is the new campaign Mandy from Oracle Fox and I did with General Pants Co called "Colour Your World". General Pants is one of the biggest fashion retailers in Australia so it's surreal to think this photo is in every one of their windows Australia wide! I popped into the bustling Sydney CBD to quickly take some photos and was a little overwhelmed to see the words "Read Oracle Fox and Gary Pepper" just sitting there in a big blue bubble with hundreds of people walking by. It was a very weird feeling taking photos of a photo of myself so I tried to get out of there as quickly as I could!

The shoot was so much fun and I really loved that the GP team let us be ourselves, dressing me in this pleated maxi that I had personally chosen only moments before and letting me keep on my YSL rings and Maurie and Eve boots. I couldn't feel more like me and loved the clashing bright colours of my look, finished off with bright yellow nails and lilac purple lipstick. No idea what the shade of this lipstick is but I'll have to find out. Funnily enough I didn't even have a chance to tell my friends about this so hearing their reactions has been extremely entertaining too. Behind the scenes photos of the shoot coming very soon!